Apple 1984 Super Bowl Commercial

This video was recorded on our ceo s parents vcr on january. Apple s 1984 ad for the original macintosh computer ran in its full 60 second length only once on national television during the third quarter of super bowl xviii on jan. Ted friedman in his 2005 text electric dreams.

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Super bowl viewers were overwhelmed by the startling ad.

Apple 1984 super bowl commercial. The apple 1984 piece starts at 0 09 we wanted to show it in context of super bowl xviii. During a break in the action of super bowl xviii on january 22nd 1984 audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time. Computers in american culture notes the impact of the commercial. Best super bowl spot in the game s 40 year history it ranked at number 38 in channel 4 s 2000 list of the 100 greatest tv ads.